Nestle vs Cadbury Content Marketing
Content marketing idea for nestle I am creating this campaign for nestle. I would advertise Nestle is different chocolate through different social media channels. I would create contests for it and will name it “TELL INTERESTING STORY ABOUT NESTLE AND GET A CHANCE TO WIN THE PRIZES”. I would target children and adults 18 to 24 age group, as they are the one passionate about them. Moreover, they would also promote among their age group. I will launch my campaign in February as here comes the season when chocolates are mostly bought. I want my campaign to be successful so I will use different social media channels like Facebook and twitter. However I will prefer mainly twitter as people on nettle’s twitter page are less interested in its its activities thus to make twitter page more active I would tweet different contents to get more likes and subscribers. This campaign would attract the customers, as there will be different contest to win prizes and trips on every occ...