Lindt Chocolate vs Kinder


Chocolate Brands: SEO Analysis

Written by: Pretheev Visvakumar

Lindt chocolate Vs Kinder Chocolate

Introduction

SEO also known as search engine optimization is considered to be very important for marketers because it helps us navigate through the websites easier to be able to access the search engine. It helps increase the quality of the website owners site by making it user friendly. Especially for marketers, this makes things much easier to navigate through and help meet customer needs (easy access and operation).

SEO Audit

Lindt

Kinder

Screen Captures of both Brand’s home pages:
1.    URL:
https://www.lindt.ca/en/
http://www.kinder.me/en/
2.    Page Title
The world of Lindt
Kinder®
3.    Meta Description
Discover the world of chocolates with Lindt & Sprungli; find our entire range of chocolate, recipes, news and more at the world of Lindt Canada.
Kinder supports you in raising happy children by providing unique products and experiences that bring joy to special occasions and everyday moments.
4.    Meta Keywords :
---
---
5.    Quality of written content
Written content was fairly minimal. The website was mixed with a bunch of pictures and phrases to go along with each one.
Written content was minimum, website owner focused more on visual appearance to attract the younger consumers.
6.    Content shareable
Yes, middle of the page, under the subtopics, there are different social media links you can share it to. (Facebook, twitter, etc.)
Top right corner you are able to share to different social media and also through email. Easy access for consumers.
7.    Quality of visual content
High quality/resolution pictures throughout the website.
High quality/resolution pictures throughout the website.

8.    site upload speed
Website upload speed was quick; pictures were a little delayed.
Website upload speed was quick, pictures/video were a little delayed.
9.    Call-to-action:
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10. Anchored Text (hyperlinks):

“Our Chocolates”
“Sustainability”
“products”
“Always Win”
11. Mobile Friendly:
Yes/No
N/A (No app available)
N/A (No app available)
12. Social Media:
(List all SM icons on the home page.
Social Media: Facebook & Twitter
Social Media: Facebook, YouTube, Twitter.

 


Google Trends:

Google Trends Insights:

When taking a look at the graph above, you can see a drastic difference in the comparison between the two chocolate brands, Kinder and Lindt. As you can tell, during the fall season (September, October, & November), is when the increase occurs in interest to chocolate. That being said, I believe the reason they both sky rocket up during that time is because of Halloween season. Now looking at both, you can tell that Lindt chocolate has a higher interest overtime compared to kinder chocolate. Though when comparing it to the chocolate industry, you can tell that it’s fairly low. I believe the reason behind this is because people don’t usually try out new types of chocolate, anything that is popular and a known name brand is what get searched up the most. Loyal customers will stick to their specific type of chocolate.

Latent Semantic Indexing Keywords:


1) Kinder Chocolate Ingredient                           2) Kinder Chocolate                        3) Kinder Chocolate Banned

1)     Lindt                          2) Lindt Flavors                     3) Lindt Promo Code


Summary:

All in all, both brands have a strong consumer attraction site, something that is eye opener to bring marketers, consumers, etc. in to the site to learn more about their brand. They are both doing well in terms of SEO, easy access to their website, and very user friendly. An area that they both could improve on is mobile app because both don’t have an app for mobile users to access. This is very convenient for people now a days because everyone is on their mobile devices with all kind of apps and with an app for these brands, it will be an easy access for consumers. 

APA Citations

Lindt Chocolate. (2015) Lindt. Retrieved from https://www.lindt.ca/en/

Kinder Chocolate. (2015) Kinder. Retrieved from http://www.kinder.me/en/home
LSIGraph. (2017) Lindt Chocolate. Retrieved from http://lsigraph.com/
LSIGraph. (2017) Kinder Chocolate. Retrieved from http://lsigraph.com/
Googletrends. (2017) Comparison of Lindt, Kinder, and Chocolate industry. Retrieved from
https://trends.google.com/trends/explore?q=chocolate%20brand,%2Fm%2F08stm3,%2Fm%2F02m833



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