Cadbury Dairy Milk vs Nestle

Chocolate bars -An SEO analysis of two brands

Written by: Akashdeep Kaur Tatla

Cadbury dairy milk Vs Nestle

Introduction

Include an Introduction that explains why SEO is an important consideration for marketers

SEO is the process of getting traffic on search engines during the free and natural search results. It is important for the marketers so as to increase the traffic on their web page and web site. Therefore, to order to increase the traffic marketers have to use many keywords so that their website comes on the top during the search on search engines.

SEO Audit	Cadbury Dairy Milk	Nestle
Screen Captures of both Brand’s home pages:
1.    URL:	https://www.cadbury.co.uk/products/cadbury-dairy-milk-11294	https://www.nestle.com/
2.    Page Title	Cadbury dairy milk	Nestle
3.    Meta Description	To find out more about our delicious chocolates visit the site now."	We want to help shape a better and healthier world for individuals and families, for our communities and for the planet
4.    Meta Keywords :	There was no keyword used	No keyword seen
5.    Quality of written content	There is limited content on website but use of images of chocolate bars brings the water in mouth and attracting customer	There is a good content on the website. They have different columns for different topics like stories, media etc.
6.    Content shareable	yes they do have stories and recipes to share on Facebook, twitter	Yes, they do have a content to share on Facebook, Instagram, you tube etc.
7.    Quality of visual content	Good and high quality content used on homepage including the images	High quality content and images used in homepage
8.    site upload speed	Speed was high. Site loaded quickly	Speed was high. Site loaded quickly
9.    Call-to-action:	“You may also like”	“Follow us”
10. Anchored Text (hyperlinks):	“Site maps and legal links”	“Site map, cookies, signs me up, consent etc.”
11. Mobile Friendly: Yes/No	Yes all content is mobile friendly and its content can be easily read	Yes all content is mobile friendly and its content can be easily read
12. Social Media: (List all SM icons on the home page.	Yes they do have social icons. They are Instagram, email, Facebook, twitter	Yes they do have social icons. They are Facebook, LinkedIn, twitter, Instagram, you tube, google+

 

(cadbury) (nestle)

Google Trends:

Include your topic, and your two brands.  Include the search terms with your screen capture.

Google Trends Insights:

Provide Insights.  Include one to two sentences in your own words that outlines the topic and the two brands you compared.  Discuss the results you obtained from Google Trends.  What observations can you make about the search interest in this topic over the past 12 months?

As I compared two different chocolate bars i.e., nestle and Cadbury dairy milk on google trends it have shown that chocolate bars are liked all over the world but people of Spain and Brazil are more interested in nestle than Cadbury. However, it seems that nearly no one likes Cadbury bar other than India and Australia. (google trends)

Latent Semantic Indexing Keywords:

Generate a list of LSI keywords from the LSIGraph Keyword Generator.  Search your sites and identify any LSI Keywords that you can find on either of your brands’ sites.  Target at least 3 per brand.

  

Nestle chocolate

-nestle milk chocolate bar

-nestle milk recipes

-nestle chocolate powder

Cadbury dairy milk

-Cadbury dairy milk ingredients

-dairy milk price list

-Cadbury dairy milk silk (LSIGraph)

Summary:

Both the brands nestle and Cadbury have good Meta description on the website. According to my research I found that nestle have good content on its website but Cadbury lacks little in having the detailed content. Nestle and Cadbury both have high Quality of images on the website to attract the customer. Further both are on right with SEO and both of them are very active at social media but the area that both needs to improve is that both are missing the Meta keywords

The keyword sentences found on the sites were

For Cadbury to find out more about our delicious chocolates visit the site now."

For nestle we want to help shape a better and healthier world for individuals and families, for our communities and for the planet

 

Conclusion:

Include a conclusion that outlines which brand has the strongest SEO and performed best though the audit.  Were there any surprises?

In the nutshell, we can conclude that people use different search engines like google, Bing, yahoo to get information on different topics. So it becomes important for companies to optimize their websites so as to remain in top ranking during the searches.

According to me, nestle has strongest SEO as compared to Cadbury. According to the research it has been seen that nestle used many keywords in their page source as compared to Cadbury. Both brands have presented themselves very nicely on the website but both of them need some improvement in some parts.

APA Citations

 

cadbury. (n.d.). Retrieved from https://www.cadbury.co.uk/products/cadbury-dairy-milk-11294.

google trends. (n.d.). Retrieved from https://trends.google.ca/trends/explore?q=chocolate%20bar,nestle%20chocolate,cadbury%20dairy%20milk%20chocolate.

LSIGraph. (n.d.). Retrieved from https://lsigraph.com/analysis/.

nestle. (n.d.). Retrieved from https://www.nestle.com/.

nestle. (n.d.). Retrieved from https://www.nestle.com/.