Nestle vs Cadbury Facebook

 Cadbury dairy milk vs Nestle on Facebook
How often does each company post?
Cadbury is not very active on Facebook. They usually post on Facebook with the gap of 25 to 30 days of the period. They normally post the stuff related to their different chocolate bars. Cadbury posts different videos and pictures to promote their chocolate and to attract the customers.
Nestle is quite active on Facebook as they post often between 5-6 days of a period. Nestle post the different material on different occasions thus promoting their product and brand in public. Nestle usually posts on every special occasion but it is not so with Cadbury. I believe Cadbury should also post on every occasion as they would increase their sales.
What kind of content does each chocolate company post?
Cadbury posts a different kind of material on the Facebook website. They usually post a content related to different chocolates with very innovative and imaginative videos and pictures that catch the eyes of the viewer. Generally, they promote their chocolate that has different products in it means they differentiate their chocolates based on a product.
Whereas nestle not only post the content relating to the chocolates but they also post the stuff promoting different events, charities and donations that they sponsor and execute. Further, they also post the content that shows benefits and improvement of their product.

Does each chocolate company use 50/50 rule?
Cadbury dairy milk asks its audience about their opinion on their products and promoting events to win the prizes and trips.
Nestle on the other hand just advises their recipes, shows different charity programs etc.
 Keyword sentences used by either chocolate company
Cadbury dairy milk uses the keyword sentences like “Break into a Cadbury Caramel and let your curiosity flow.” stay curious.
Nestle uses the keywords like “enhancing the quality of life”, “contributing the healthier life” and “#toonies4tummies”.


Which are the most successful posts?
The most successful post of Cadbury dairy milk was on January 29th, 2018. It has 1.5 k likes, 388 shares and295 comments. The post was about Cadbury candy eggs.
The most successful post of nestle was on January 26th, 2018. It has 56 likes, 19 shares and 56 comments

Why are these posts successful?
Cadbury dairy milk post was successful because it promoted Cadbury egg candy with very different and creative idea (cadburydairymilkcanada)

Nestle post was successful because nestle shown their interior of nestle with renovated, chocolate filled office that was eye-catching. (nestle.ca)

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