Posts

Nestle vs Cadbury Content Marketing

Content marketing idea for nestle  I am creating this campaign for nestle.  I would advertise Nestle is different chocolate through different social media channels. I would create contests for it and will name it “TELL INTERESTING STORY ABOUT NESTLE AND GET A CHANCE TO WIN THE PRIZES”. I would target children and adults 18 to 24 age group, as they are the one passionate about them. Moreover, they would also promote among their age group. I will launch my campaign in February as here comes the season when chocolates are mostly bought. I want my campaign to be successful so I will use different social media channels like Facebook and twitter. However I will prefer mainly twitter as people on nettle’s twitter page are less interested in its its activities thus to make twitter page more active I would tweet different contents to get more likes and subscribers. This campaign would attract the customers, as there will be different contest to win prizes and trips on every occ...

Nestle vs Cadbury Fanpages

Image
Cadbury dairy milk fan page Dairy milk chocolate is the fan made page of Cadbury dairy milk on anyone can post on this page. This is an unofficial page of Cadbury dairy milk. On this page people generally share the content like pictures and different videos made on Cadbury. Posts on this page are not regular but still on every special occasion people post on it.  (dairy milk chocolates, 2010) Click the link to check it out: https://www.facebook.com/DairY-MilK-chocolates-190704424334742/ Another link to the fan page: https://www.facebook.com/Cadbury-162734264142/  (Cadbury) Nestle fan page Nestle fan page is an unofficial fan page on which only 132 followers are following this page. There is no regular posting on this page. This page is open to the people and anyone can post on it. Different pictures posted on this page to increase the followers.  (Nestle fan page) Click on click to check: https://www.facebook.com/Nestle-Fans-Page-1081338911938237/ ...

Nestle vs Cadbury Youtube

Both of the brands use YouTube with a different approach. Cadbury has many YouTube channels varying with the countries but the popular among them is Cadbury dairy milk In with 62,705 subscribers whereas Nestle has only one YouTube channel i.e., nestles with 9,184 subscribers. Cadbury uses YouTube in a more fascinated way i.e., it only uploads its attracting commercials on its YouTube channel whereas Nestle only uploads only the videos of the seminars and meetings due to which Cadbury has got almost 7 times more subscribers than Nestle. Nestle uploads all its videos almost at same time and then waits for its response while Cadbury only releases a commercial and depending upon its popularity the next type of commercial is chosen. Cadbury has a punchline i.e., kuch meetha ho jaye which means lets have something sweet and most of its commercials are based on this. The most watched i.e., successful video was uploaded in Feb 2018 by Cadbury which have 9.2 million views. (cadbury dairy m...

Nestle vs Cadbury Twitter

Image
Cadbury dairy milk vs nestle on twitter How often does each chocolate company post? Cadbury is active on twitter posting within 6-7 days of period and sometimes posting multiple of times in days. They have tweeted 5308 times till date. On the other hand, Nestle is very active on twitter posting tweets almost every day leaving one two days in between. Nestle also tweets multiple times in a day. They have posted10.6k tweets till date. What kind of content does each chocolate company post? Cadbury dairy milk posts a variety of stuff on twitter. The content shared on Twitter is consistent as Facebook. On Twitter, Cadbury promotes its different products with different ingredients similar to Facebook. However, the difference in the promotion of Facebook and this is that Cadbury here uses the different stuff to promote the same. They use the different idea than Facebook. Nestle also tweets a lot of content on twitter alike Facebook. Nestle also shared the similar content on twitt...

Nestle vs Cadbury Facebook

Image
  Cadbury dairy milk vs Nestle on Facebook How often does each company post? Cadbury is not very active on Facebook. They usually post on Facebook with the gap of 25 to 30 days of the period. They normally post the stuff related to their different chocolate bars. Cadbury posts different videos and pictures to promote their chocolate and to attract the customers. Nestle is quite active on Facebook as they post often between 5-6 days of a period. Nestle post the different material on different occasions thus promoting their product and brand in public. Nestle usually posts on every special occasion but it is not so with Cadbury. I believe Cadbury should also post on every occasion as they would increase their sales. What kind of content does each chocolate company post? Cadbury posts a different kind of material on the Facebook website. They usually post a content related to different chocolates with very innovative and imaginative videos and pictures that catch the eyes o...