Nestle vs Cadbury Twitter

Cadbury dairy milk vs nestle on twitter

How often does each chocolate company post?

Cadbury is active on twitter posting within 6-7 days of period and sometimes posting multiple of times in days. They have tweeted 5308 times till date.

On the other hand, Nestle is very active on twitter posting tweets almost every day leaving one two days in between. Nestle also tweets multiple times in a day. They have posted10.6k tweets till date.

What kind of content does each chocolate company post?

Cadbury dairy milk posts a variety of stuff on twitter. The content shared on Twitter is consistent as Facebook. On Twitter, Cadbury promotes its different products with different ingredients similar to Facebook. However, the difference in the promotion of Facebook and this is that Cadbury here uses the different stuff to promote the same. They use the different idea than Facebook.

Nestle also tweets a lot of content on twitter alike Facebook. Nestle also shared the similar content on twitter like promotions, events, charity programs, and recipes. They used a lot of stuff to provide information to their public about their product and about their company’s progress. Nestle on twitter posted any different and attractive pictures and videos and below are some of them.

Does each chocolate company use 50/50 rule?

Cadbury promotes their product and they share the content that Cadbury’s followers share. Cadbury replies to its public if they ask or tweet on its post.

Nestle promotes their companies achievement and events but they are not much involved with the public.

Keyword sentences used by either chocolate company

Cadbury uses many keyword sentences like “hunting for Easter eggs discover our milk chocolate egg”, ‘#give Cadbury glow”.

Nestle also uses the different hashtags like “good life”, “personalized nutrition”,” #green energy”.

Which are the most successful recent posts?

The most recent Cadbury tweet was on February 7, 2018. It has 933 likes 21 retweets and 106 shares.

This tweet was about new Cadbury heroes.

The most recent nestle tweet was on February 23, 2018. It has 42 likes 3 retweets and 14 shares.

This tweet was about the reduction of sugar, salt, and saturated fat.

Why are these posts successful?

Cadbury tweet promoting its new product of new Cadbury heroes and this tweet was successful because they were getting some new product that they have never tasted due to which people were excited and even retweeted on it. (@cadbury sa)

Nestle tweet promotes a reduction in sugar, salt and saturated salt in their product. This tweet was successful as it was beneficial for the people and healthy too thus people liked this tweet. (Nestle, 2009)