Nestle vs Cadbury Content Marketing

Content marketing idea for nestle
 I am creating this campaign for nestle.  I would advertise Nestle is different chocolate through different social media channels. I would create contests for it and will name it “TELL INTERESTING STORY ABOUT NESTLE AND GET A CHANCE TO WIN THE PRIZES”. I would target children and adults 18 to 24 age group, as they are the one passionate about them. Moreover, they would also promote among their age group.
I will launch my campaign in February as here comes the season when chocolates are mostly bought. I want my campaign to be successful so I will use different social media channels like Facebook and twitter. However I will prefer mainly twitter as people on nettle’s twitter page are less interested in its its activities thus to make twitter page more active I would tweet different contents to get more likes and subscribers.

This campaign would attract the customers, as there will be different contest to win prizes and trips on every occasion. Moreover, to engage the public in the campaign some special offers will also be provided and only one who follows the twitter page will be able to participate. Thus, this will increase the number of followers on my page too.

Comments

  1. This is a great idea to encourage people to share stories! Many people connect with interesting stories they have heard.

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  2. The concept seems a little unclear to me. Also, be mindful of grammar and spelling to make it easier on the reader - especially when mentioning the name of the brand. Good effort.

    ReplyDelete
  3. I am a fan of the idea! Individuals showcasing their stories will help to spread awareness of certain topics and help to potentially reach out to a larger audience!

    ReplyDelete

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