Nestle vs Cadbury Youtube


Both of the brands use YouTube with a different approach. Cadbury has many YouTube channels varying with the countries but the popular among them is Cadbury dairy milk In with 62,705 subscribers whereas Nestle has only one YouTube channel i.e., nestles with 9,184 subscribers. Cadbury uses YouTube in a more fascinated way i.e., it only uploads its attracting commercials on its YouTube channel whereas Nestle only uploads only the videos of the seminars and meetings due to which Cadbury has got almost 7 times more subscribers than Nestle.
Nestle uploads all its videos almost at same time and then waits for its response while Cadbury only releases a commercial and depending upon its popularity the next type of commercial is chosen. Cadbury has a punchline i.e., kuch meetha ho jaye which means lets have something sweet and most of its commercials are based on this. The most watched i.e., successful video was uploaded in Feb 2018 by Cadbury which have 9.2 million views. (cadbury dairy milkin)
The link for the video is
 https://www.youtube.com/watch?v=pdtQc_jEGGs

The most popular video uploaded by Nestle was uploaded in 2012 stating the benefits of choosing nestle. The link to the video is as (nestle, 2012)
Both of these videos got very popular because these videos were related to the lives of common person. Cadbury video was made to target the middle-aged group in which it got success whereas the nestle video told people about the all the good things about nestle in an attractive which of course people liked.
Both the brands are not regular in uploading videos and generally upload something after a month. In the description of the video Cadbury generally gives the link to watch the same video in some other language and gives some detail about the add whereas Nestle doesn’t provide any detail about the video and just puts a link of their official website. In last few videos, Cadbury just promoted its chocolate in new flavours by giving commercial the theme of friendship. The latest video by Cadbury got 2.4 million views with 24 likes and 2 comments. The latest video by Nestle has 28 views with one like and zero comment.

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