Ferrero Rocher vs Toblerone

Chocolate Branded Companies – An SEO analysis comparison

Written by: Jeffrey Reyes

Ferrero Rocher vs Toblerone.Who’s SEO is Better?

Introduction

Include an Introduction that explains why SEO is an important consideration for marketers …………………………..  .

SEO Audit	Brand A	Brand B
Screen Captures of both Brand’s home pages:
1.    URL:	http://www.ferrero.ca/our-brands/ferrero-rocher/a-roasted-hazelnut	http://us.toblerone.com/
2.    Page Title	Ferrero Rocher*	Toblerone*
3.    Meta Description	“Find beauty in the details and indulge in a moment of pure delight. At the center lies a perfectly roasted hazelnut, surrounded by a luscious, smooth fillinf and a delicate crisp…”	No description
4.    Meta Keywords :	No keywords can be seen in the source code	No keywords can be seen in the source code
5.    Quality of written content	The homepage has a minimal amount of written content inorder to emphasize their pictures.	Very limited written content on the home page of the website. Very much a lack of excitement or engagement with the user.
6.    Content shareable	The home page has a button which allows for the liking of their pictures through Tumblr and a sharing of their pictures through twitter, facebook and google.	The homepage does not allow for the sharing of content and has very limites options.
7.    Quality of visual content	High quality images have been used to promote their product and interact with their users via (tumblr)	High quality images have been used to promote their product but not enough use of images.
8.    site upload speed	The site upload speed was very quick	The site upload speed was very slow
9.    Call-to-action:	Ferreror Rocher :Layer on the celebration (Video)	“New”
10. Anchored Text (hyperlinks):	“Rules and Regulations” (For current contest)	“Privacy Policy””Terms of Use””FAq’s””Site map””Contact us”
11. Mobile Friendly: Yes/No	Yes, all content is available. Mobile friendly and very interactive through pictures	Yes, all content is available and mobile friendly. Lack of information or pictures
12. Social Media: (List all SM icons on the home page.	The website allows liking of pictures through Tumblr. Also allows for the sharing of pictures through Twitter,Facebook, and Google	No media icons are present No SM icons are presented on the home page.

 

Google Trends:

 

 

 

 

Google Trends Insights:

My topic is research based on the chocolate industry in Canada. The two brands that I have compared are ferrerr rocher and toblerone. Based on the result from Google Trends I can see that for majority of the time Ferrero rocher has a higher interest compared to Toblerone. The time period that shows I think is also significant because of the holiday season the sample size for the month is more valuable when regarding interest. In correspondence with our search of Chocolate stores it seems that there is a growing interest in finding stores that sell different types of chocolate. With Various types of chocolate that exist there aren’t many specialized chocolate stores which is what could be the big drive in interest.

Latent Semantic Indexing Keywords:

Ferreor Rocher       :                                                                                   Toblerone:

Ferrero rocher coupons                                                                       Toblerone price

Giant Ferrero rocher for sale                                                            Toblerone ingredients

Ferrero rocher calories                                                                        Toblerone flavors

Summary:

Based on the results I can see that Ferrero Rocher is currently on the right strack with SEO and being on social media as Toblerone currently is not. Toblerone has very little interaction from shares, likes, and even key words that will help with search engines. Ferrero Rocher’s strengths really come from its ability to interact through shares likes and pictures taken from their consumers and used on their home page. Toblerone’s only strong point would come from their use of images, being high quality and very clear. Both Toblerone and Ferrero’s websites are mobile friendly which is useful for data users. In terms of improvement both websites home page could have used a lot more text for key words. There was very limited use of any text or information. Toblerone’s Website speed was also a bit slow which could turn away any points of interest if the page takes too long to load. Toblerone’s lack of social media presence or interaction was very disappointing and should heavily be looked at.

Conclusion:

In conclusion, we can see the importance of the companies presence through websites. Search engines are very important in exposing your brand to the masses of people. Google is one of the great examples in the importance of search optimization. There are many small things within coding and keywords that make the biggest difference in putting the brand out there.

In comparison to Toblerone , I think the clear winner would be Ferrero rocher in terms of search engine optimization. They had used a lot more keywords which allows for exposure to their site. They offer an interaction level through social media, likes and shares that toblerone has not. Ferrero’s website has been far more reviewed than toblerone and is evident through the statistics of our SEO Audit.

APA Citations

 

Ferrero rocher . (2014, feb 22). Ferrero rocher . Retrieved feb 22, 2018 from Ferrero rocher : http://ferrerorocher.ca/

LSIgraph. (2016, feb 22). Ferrero Rocher. Retrieved feb 22, 2018 from lsigraph.com: https://lsigraph.com/analysis/

LSIgraph. (2016, feb 22). Toblerone. Retrieved feb 22, 2018 from www.LSigraph.com

Mondelez International. (2016, feb 22). Toblerone . Retrieved feb 22, 2018 from Toblerone : http://us.toblerone.com/