Galaxy vs Hershey's

Title:  Chocolate Bars

Written by:  Deewakar Miglani

Hershey’s vs galaxy . Which Brand Optimizes Better?

Introduction

Include an Introduction that explains why SEO is an important consideration for marketers …………………………..  .

SEO Audit	Galaxy	Hershey’s
Screen Captures of both Brand’s home pages:
1.    URL:	http://www.galaxychocolate.co.uk/	https://www.thehersheycompany.com/en_ca
2.    Page Title	Galaxy® Choose Pleasure™	The Sweet Life
3.    Meta Description	No description available	Based in Hershey, PA, The Hershey Company produces chocolates and candies
4.    Meta Keywords :	No keyword	No keyword Found
5.    Quality of written content	Limited written content but have a video and big picture to reach their costumers	Lot of content on the website. They have given n=links to reach their different kind of products.
6.    Content shareable	No, there is no link on the website to share the content on social media	No, there is no link on the website to share the content of
7.    Quality of visual content	A small video on the homepage of the website	Good quality pictures and posters used in the homepage of the website.
8.    site upload speed	Site loaded up very quickly	Site loaded up very quickly
9.    Call-to-action:	“Visit us on Facebook”	“Get the recipe”
10. Anchored Text (hyperlinks):	“Visit us on Facebook” “Products”	“Hershey’s Store” “Products”
11. Mobile Friendly: Yes/No	Yes, all content is available mobile friendly and the text can easily be read by consumers	Yes, all content is available mobile friendly and the text can easily be read by consumers
12. Social Media: (List all SM icons on the home page.	Yes, social media icon is located on the middle of the webpage. They provide links to their Facebook Page.	Yes, Social media icons are available at the bottom right of the web page. They have given the links to their Facebook, twitter, YouTube, Instagram and LinkedIn.

 

                                                                                                                                                                                                                                  

Google Trends:

Include your topic, and your two brands.  Include the search terms with your screen capture.

Google Trends Insights:

My topic is conducting research about the Chocolate bar industry in Canada. The two brands I have chosen to compare are Galaxy and Hershey’s. Based on the results of google trends I can say that Hershey’s had a higher interest over the time as compare to galaxy. However, nobody had any interest for “galaxy”. I am guessing the reason for the fact is that people are aware of all the chocolate brands. So they just search for the brand name rather than industry name.

If we look at the results Hershey’ is very famous in Indonesia, Philippines, Nepal, Bangladesh, and

Singapore etc. On the other hand Hershey’s is also popular in some countries such as: United

States, Canada, Philippines, and Malaysia and United States.

. Latent Semantic Indexing Keywords:

Hershey’s

Hershey’s Products

Hershey’s recipes

Hershey’s chocolate factory

Hershey’s candy bars

Galaxy:

Galaxy Chocolate History

Chocolate milk

Galaxy chocolate price

Galaxy chocolate

 

Summary:

Based on the results, I can see that Hershey’s is on the right track on SEO and on Social media as well. However, there is always a space for the improvement. Hershey’s chocolate can improve in the search engine optimization like if anyone write “Her” it should popup with “Hershey’s”. Whereas Galaxy have to work on their website like they need to add more stuff on the website.

The colors on the website of Hershey’s are very bright and attractive to the customers. Galaxy has a very good video on the webpage of the website which is very beneficial to customer to be familiar with the brand.

 

Conclusion:

In conclusion, we can say that all customer use the search engine like google, Bing or yahoo to find any information. It is very important for small or big companies to be good at SEO as it is very beneficial for them to increase the sales and profit.

I think that Hershey’s is much better in SEO as compared to galaxy. They have used a lot of which can be seen on the page source. Therefore both the brands need to improve their search engine optimization in order to be competitive in the industry.

References

Galaxy. (2018). Galaxy . Retrieved from www.galaxychocolate.co: http://www.galaxychocolate.co.uk/

Hershey's. (2018). Hershey's. Retrieved from Hershey's: https://www.thehersheycompany.com/en_ca/home.html

LSIGraph. (2018). LSIGraph. Retrieved from www.lsigraph.com: https://lsigraph.com/analysis/

trends, G. (2018). Google trend. Retrieved from Google Trend: https://trends.google.com/trends/explore?q=chocolate%20bar,galaxy%20chocolate,%2Fm%2F06w0wg